Disney & Make-A-Wish Invite You to “Share Your Ears”!! #ShareYourEars

THE WALT DISNEY COMPANY AND MAKE-A-WISH® INVITE FANS TO “SHARE YOUR EARS” TO HELP GRANT WISHES IN CELEBRATION OF 90 YEARS OF MICKEY MOUSE

Disney will donate up to US $2 million to Make-A-Wish to help make wishes come true for children with critical illnesses.

The Walt Disney Company just launched its Share Your Ears campaign, benefiting Make-A-Wish. The campaign was kicked off during “Mickey’s 90^th Spectacular” on ABC, which aired tonight, with a dedicated segment with Robin Roberts, award-winning broadcaster and co-anchor of ABC’s Good Morning America, on the significance of wish granting. The elegant affair featured star-studded musical performances and moving tributes in celebration of 90 years of Mickey Mouse.

For the third year in a row, Disney is supporting Make-A-Wish to unlock donations by inviting fans to share their ears on social media. Between now and November 17, 2018, Disney will donate US $5, up to a total of US $2 million, to Make-A-Wish for every public photo posted showing off “Mickey Mouse ears” — or any creative “ears” — on Facebook, Instagram or Twitter using the hashtag #ShareYourEars.

Here’s how it works:

• Between now and Nov. 17, Disney will donate $5, up to a total of $2 million, for every photo posted showing off “Mickey Mouse ears” — or any creative “ears” — on Facebook, Instagram or Twitter using the hashtag  #ShareYourEars
• Fans can stop by their local Disney store to decorate a pair of paper Mickey Mouse ears, snap a picture in the #ShareYourEars photo frame, and post a picture to social media with #ShareYourEars to celebrate Mickey’s 90^th and make a difference. 
• Beginning November 5, guests at various Disney Parks around the world can also #ShareYourEars with special photo opportunities, including themed photo walls created by Walt Disney Imagineering. There will also be a special onboard photo opportunity for Disney Cruise Line guests.

Disney has helped grant more than 130,000 wishes during its 40-year partnership with Make-A-Wish, including one out of every two wishes in the United States.

During the campaign, ABC, Disney Channel and Freeform will feature messages from popular actors and performers across multiple platforms encouraging viewers to take part in #ShareYourEars. Social media handles and celebrities from across the company will also post photos and videos showing off how they share their ears. Disney Theatrical Productions will celebrate with audiences on Broadway, providing campaign information in Playbills for The Lion King, Aladdin and Frozen.

 

Share Your Ears is part of the Disney Team of Heroes philanthropic initiative and outreach program to deliver comfort and inspiration to families around the world. In March 2018, The Walt Disney Company made a five-year, US $100 million commitment to reinvent the patient and family experience in children’s hospitals and is working with children’s wish-granting organizations around the world to fulfill wishes for children facing critical illnesses.

Visit the Share Your Ears Website for more information.